A Brand Logo is what represents the business you want people to recognize, it identifies the company. GOOD LOGOS should always be able to adapt to any platform whether it is digital or traditional, and can be scaled as big as an element to a billboard or as small as an icon in a mobile app while communicating to your target market aesthetically. 

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The 6 KEY PRINCIPLES OF DESIGNING A BRAND LOGO

1. Simplicity

2. Originality

3. Versatility

4. Scalability

5. Balance & proportion

6. Timelessness